Toast & Honey Studio | 07/2017 - 04/2024
(now under new ownership)
Brand Management/Head of Content & Marketing
Achievements:
Launched and developed the Toast & Honey Studio e-commerce and retail brand. Through engaging content and impactful marketing techniques, the business achieved global recognition, with dozens of stockists throughout Australia and the USA. In Addition, a range of our hand painted products were featured on The Block as well as highly regarded design publications. They have also been installed in prominent locations, such as throughout Melbourne Connect, W Melbourne Hotel and Ritz Hotel in London, to name just a few.
Single handedly managed the strategy and production of content (photography and video) for a variety of Social Media channels, achieving a strong following of over 20K followers and high customer engagement with content reaching over 95K views.
Successfully marketed and conducted over 20 sell-out workshop masterclasses for Toast & Honey Studio, with clients including Melbourne Arts Precinct.
Developed and maintained the e-commerce website, including product catalogue, checkout process and payment gateway integration. Optimised search engine rankings by implementing SEO best strategies. Created B2B specific website user experience, with tailored products, shipping information & links to brand assets.
Formed part of the founding committee for Spotswood Traders’ Association, a local not-for-profit traders’ group. Contributed to digital content and marketing campaigns to establish association, obtain council funding and recruit members, resulting in a vibrant and supportive community of dozens of local businesses.
Coordinated and styled brand and product photography shoots, including hiring venues, product transport logistics, organising props and coordinating talent.
Produced all Visual Identity elements aligned with brand guidelines and aesthetic. This included, logo, typography, web design, brand colours and all graphics associated with branding.
Skills Acquired:
Content & Marketing | Social Media | Email Campaigns | Adobe Illustrator
E-commerce | Photography | Videography | Canva | Adobe Lightroom
CRM platforms | Copy | Storytelling | Brand Development | Typography
Business Strategy | Microsoft Outlook | Stakeholder Management
Creative Thinking | Adaptability | Customer Knowledge | Workshops
Understanding of Marketing Design Principles
JCB Architects | 04/2014 - 03/2015
Architect
Achievements:
Collaborated with the Project team on the design and construction of the Monash University Turner Hall, both architecture and interiors; a project of 250 studio apartments, common areas, support spaces and all associated landscaping.
Attended all design team meetings and liaised with multiple stakeholders, such as clients, consultants, suppliers and colleagues and completed all project tasks within time and budget.
Worked independently and collaboratively to produce high quality and timely copy and content for all project drawings and documents within a tight program. This included internal and client presentation files, statutory applications, specifications, compliance documentation, competition entries and reports.
Performed research on materials and products and engaged with brand representatives to obtain new product knowledge and ascertain suitability.
Skills Acquired:
Excellent verbal and written communication
Stakeholder engagement
Project management
High quality content production
Creative problem solving
Time management
Public speaking
2D & 3D drawing
Adobe Photoshop/InDesign
Graphic Design
Typography & Design Principles
Microsoft Powerpoint
Microsoft Word
Experience in working in a complex and dynamic environment
GRID Architects | 09/2010 - 02/2013
Architect/ Project Architect
Achievements:
Project Managed the Concept Design & Development and Planning Submission of an Arts and Crafts library conversion to 160 high-end apartments on a land size of 10,000 Sq. M.
Developed Concept Design plans and apartment layouts for Wembley North West Lands development; a 400 apartment development on a land size of 57,000 Sq. M.
Contributed to all marketing content and copy for practice promotions.
Attended all design team meetings and liaised with multiple stakeholders, such as clients, consultants, suppliers and colleagues and completed all project tasks within time and budget.
Worked independently and collaboratively to produce high quality and timely copy and content for all project drawings and documents within a tight program. This included internal and client presentation files, statutory applications, specifications, compliance documentation, competition entries and reports.
Skills Acquired:
Excellent verbal and written communication
Stakeholder engagement
Project management
High quality content production
Graphic Design
Leadership
Collaboration
Experience in working in a complex and dynamic environment
File Management
Organisational Skills
Communication Skills
Emotional Intelligence
A little bit about me
Creative, curious, determined, emotionally intelligent, empathetic, loyal, honest, dependable, confident, responsible, lover of design and interiors, adaptable, positive & always eager to learn new things.
